The Professional Ambulance Association of Wisconsin (PAAW) recently received a demand letter from the Wisconsin EMS Association’s (WEMSA) attorney, that it cease using the name, “Wisconsin EMS Live” for its monthly webcast due to a potential likelihood of confusion between “Wisconsin EMS Live” and WEMSA’s registered service mark “Wisconsin EMS Association.”  

PAAW disagrees with WEMSA’s position and believes it would be able to mount a successful defense of the “Wisconsin EMS Live” name on the grounds WEMSA is attempting to assert its service mark by also claiming the broadly used industry reference “Wisconsin EMS”.  Given these facts, information, and in consultation with its attorneys, PAAW has decided to change the name of its popular webcast rather than engage in what could be a long and expensive legal battle between the two organizations.

Since PAAW’s monthly webcast, Wisconsin EMS Live, debuted in March 2015, over 3,700 listeners have either listened live or downloaded an episode of the show. The webcast’s content, co-hosts, guests, and listeners make the program what it is and the early success it has experienced, not the program’s name.

Listen to PAAW’s next webcast on Tuesday, September 8, 2015 starting at 9:00 a.m. as they unveil the new name for their webcast.  Dial-in using 646-929-1081, or listen on any internet connected device at http://tobtr.com/7870921.