EMS to the Point

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Reach-A-Child draws in EMS providers to distract children

May 24, 2017 -  12 minutes and 47 seconds
Guests:  Eric Salzwedel, Marketing & Development Director, Reach-A-Child, Madison, and Patrick Ryan, President and Co-owner, Ryan Brothers Ambulance, Madison

Reach-A-Child, a Madison, Wisconsin based nonprofit, distributes "reach bags" to children, ages 2 to 12, in distressed situations.  Police, fire and EMS agencies can purchase a set of "reach bags" for a modest amount of money.  However, funds to purchase a set of "reach bags" is typically raised through community partners.

The drawstring "reach bag" contains age appropriate books.  They present an easy and clean replacement to traditional stuffed animals commonly carried on emergency vehicles.

Reach-A-Child's goal is to have a "reach bag" on every first responder vehicle in Wisconsin.  They plan to distribute 20,000 "reach bags" in 2017.  Last year, 9,600 "reach bags" were handed out to Wisconsin children and, in 2005, 6,400 "reach bags" were distributed.  "Reach bags" are given free of charge to children at scenes and traumatic events where family is involved in an auto accident, house fire or other incident police, fire or EMS are summoned for help.

Reach-A-Child is endorsed by the Professional Ambulance Association of Wisconsin (PAAW).

To have your questions answered or to receive more information on the Reach-A-Child program, contact:  Eric Salzwedel, Marketing & Development Director, 6501 Watts Rd. #217, Madison, WI 53719, office: 608-285-5221, e-mail: eric.salzwedel@reachachild.org

Additional Resources

Webcast Library

Click the title of the webcast you wish to listen.


>> Reach-A-Child draws in EMS providers to distract children, May 24, 2017, 12 minutes and 47 seconds, Guests:  Eric Salzwedel, Marketing & Development Director, Reach-A-Child, Madison, and Patrick Ryan, President and Co-owner, Ryan Brothers Ambulance, Madison.

>> Wisconsin EMS Office Update:  Two Regional Coordinators Hired, Office Moves from Level of License to Regions for Workflow Management, FAP Funding Changes, Licensing, WARDS Elite Deadlines, January 24, 2017, 25 minutes and 47 seconds, Guest:  James Newlun, EMS Director, State of Wisconsin


>> Wisconsin EMS Office Memos for First Responders and Cross Border Mutual Aid, Ops Plan Oline Submission Process Coming Soon, March 16, 2016, 19 minutes and 39 seconds, Guest:  James Newlun, EMS Director, State of Wisconsin

>> Advanced Directives:  A Healthcare Instrument of Choice, January 12, 2016, 21 minutes and 07 seconds, Guest:  Bob Kelter, Paramedic, Baraboo District Ambulance and social worker specialist


>> CPR Adjunct Devices and New Research Findings that will Surprise You!, December 11, 2015 - 24 minutes and 02 secondsGuest:  Dr. Joseph Holley, CPR Expert, EMS Medical Director State of Tennessee and Memphis Fire Dept.

>> Fire service identifies with use of community paramedicine/MIH, November 6, 2015 - 31 minutes and 17 secondsGuest:  Robert Whitaker, Fire Chief, North Shore Fire Rescue, Brown Deer, WI

>> Finally!  EMS data performance measuresAugust 13, 2015 - 21 minutes and 19 secondsGuest:  Nick Nudell, EMS Compass Initiative Project Manager, National Association of State EMS Officials

>> How to Get There:  Defining Community Paramedicine for Today and Tomorrow, June 1, 2015 - 31 minutes and 40 seconds, Guest:  Gary Wingrove, Director of Strategic Affairs, Gold Cross Ambulance, affiliated with Mayo Clinic Medical Transport, Rochester, MN

>> Same Tool, Enhanced Use:  Nasal Cannula Apneic Oxygenation, April 27, 2015 - 18 minutes and 45 seconds, Guest:  Dr. Mark Westfall, Medical Director for Gold Cross Ambulance - Fox Valley and the Professional Ambulance Association of Wisconsin

>> REPLICA is the Way Forward for Interstate Licensing, March 18, 2015 - 20 minutes and 10 seconds, Guest:  Dia Gainor, Executive Director, National Association of State EMS Officials

>> Raising the Bar: A Medical Director's Quality Improvement Initiatives, February 1, 2015 - 18 minutes and 18 seconds, Guest:  Dr. Steve Stroman, Medical Director at Eagle III, Oshkosh Fire, DePere Fire and Rescue, and Oconto Falls Area Ambulance

>> Wisconsin Healthcare Coalition Surges Forward, February 1, 2015 - 17 minutes and 53 seconds, Guest:  Dr. Michael Clark, Co-Medical Advisor, Wisconsin Healthcare Coalitions


>> Recent Election Outcomes and EMS, November 14, 2014 - Run Time 20 min:39 sec, Guest:  Brian Schimming, Partner at Midwest Strategy Group; First Vice Chair, Republican Party of Wisconsin; political talk show host; and PAAW Legislative Lobbyist

>> Cardiotronix:A Single-Source EMS Equipment Maintenance Provider, October 8, 2014 - Run Time 15 min: 31 sec, Guest:  Craig Harmon, Founder/President/CEO at Cardiotronix

>> STEMI:  A System Approach to Care, September 30, 2014 - Run Time 15 min: 28 sec., Guest:  Katie Sahajpal, Director of Quality and Systems Improvement, American Heart Association

>> ACTIVE SHOOTER:  Preparation and Training for Emergency Responders, August 5, 2014 - Run Time 16 min: 24 sec, Guests: Lt. James Mac Gillis, City of Milwaukee Police Dept. and Captain Michael Wright, City of Milwaukee Fire Dept.
>> Is Mobile Integrated Healthcare the answer to EMS' future?, June 3, 2014 - Run Time 22 min:17 sec, Guest:  Scott Cravens, Group Publisher, EMS World

>> Raising the Colors for Wisconsin's EMTs, May 14, 2014 - Run Time 13 min: 2 sec, Guest:  Craig Nelson, Executive Officer, Wisconsin EMS Honor Guard

>> EMS on the Hill Day "On Message" in DC, April 23, 2014 - Run Time 13 min: 40 sec, Don Lundy, President, National Association of Emergency Medical Technicians (NAEMT)

>> Preparing Your Ambulance Service for the Affordable Care Act, April 8, 2014 - Run Time 13 min: 56 sec, Attorney Thomas Shorter, Godfrey and Kahn Law Firm, Madison, WI

>> Feeling the Pinch:  IV Fluids Remain in Limited Supply, March 18, 2014 - Run Time 13 min: 50 sec, Guest: Stacey Barksdale Price, Product Manager of IV Therapy and Pharmaceuticals,
Bound Tree Medical

>> EMS 2020 Vision Report and More with A.J., March 5, 2014 - Run Time 15 min: 5 sec, Guest:  A.J. Heightman, Editor-in-Chief, JEMS and EMS Today Conference

>> AAA Update:  Medicare, Medicaid, Affordable Care Act and more..., February 14, 2014 - Run Time 17 min: 57 sec, Guest:  Tristan North, Senior Vice President for Government Affairs, American Ambulance Association, Washington, D.C.

>> Trans 309:  Change is coming for WI Ambulances.  Meet the Man in the Driver's Seat, January 22, 2014 - Run Time 11 min: 35 sec, Guest:  Bernard (Bud) Coxhead, Manager, Wisconsin State Patrol, Bureau of Transportation Safety, Motor Carrier Enforcement Unit


>> Critical Care Paramedic Update, February 2, 2013 - Run Time 8:17, Guest:  Fred Hornby, Paramedic Coordinator, State of Wisconsin EMS Office

>> Become A Data Driven Ambulance Service, January 14, 2013 - Run Time 25:11, Guest:  Kep Anderson, EMS Director, City of Sun Prairie

>> President Signs Ambulance Medicare Relief Extension and EMT Line of Duty Death Benefit, January 10, 2013 - Run Time 17:58, Guest:  Tristan North, Vice President of Government Affairs, American Ambulance Association


>> How to Manage Your EMS Risk and Protect Your Operation, December 12, 2012 - Run Time 17:06, Guest:  Pat Daglio, Vice President of Marketing, McNeil and Company

>> NHTSA's Assessment on the State of Wisconsin's EMS System Is In, November 13, 2012 - Run Time 23:17, Guest:  Brian Litza, State of Wisconsin EMS Director

>> Maintain Your Local EMS Identity, September 19, 2012 - Run Time 28:50, Guest:  Ernie Rodriguez, EMS Chief, Austin-Travis County EMS, Austin, Texas

>> Time to Pay Attention to EMT Wage and Labor Laws, September 18, 2012 - Run Time 18:50, Guest:  Jim Chiolino, Director, Labor Standards Bureau, WI Dept. of Workforce Development

>> DHS Issues Medicaid Policy Change Following PAAW Effort, June 29, 2012 - Run Time 15:42, Guest:  Patrick Ryan, President, Professional Ambulance Association of Wisconsin

>> Change Brings Clarity for Critical Care Paramedic and Advanced EMT, June 14, 2012 - Run Time 15:42, Guest:  Fred Hornby, ALS Coordinator (Paramedic) and Chuck Happel, ALS Coordinator (Intermediate), State of Wisconsin EMS Office

>> ICD-10 Codes for Patient Billing:  What You Need To Know, April 13, 2012 - Run Time 11:25, Guest:  Debbie Rickelman, Senior Director, Information Center, Wisconsin Hospital Association & Chairperson, Wisconsin ICD-10 Collaborative Committee

Three Part Series:  EMS Drug Shortage and Ongoing Product Backorders

>> Part 1:  EMS Pharmaceutical Backorders (Product Distribution), February 29, 2012 - Run Time 15:55, Guest:  Stacey Barksdale Price, Pharmaceutical and IV Therapy Marketing Manager, Bound Tree Medical

>> Part 2:  Pharmaceutical Backorders (State of Wisconsin EMS Office), March 5, 2012 - Run Time 10:35, Guest:  Fred Hornby, ALS Coordinator (Paramedic), State of Wisconsin EMS Office

>> Part 3 - State EMS Medical Director on Drug Shortage:  Be Flexible, March 28, 2012 - Run Time 22:10, Guest:  Dr. Charles Cady, EMS Medical Director, State of Wisconsin


>> E.V.E.N.T - A New Self Reporting Safety Notification Tool for EMS, December 17, 2011 - Run Time 13;30, Guest:  Gary Wingrove, Government Relations & Strategic Affairs, Mayo Clinic Medical Transportation

>> Increasing the Odds in Getting Paid for Patient Transports, November 23, 2011 - Run Time 12:10, Guest:  Ryan Reid, Senior Accounts Receivable Consultant, Transworld Systems, Inc.

>> Wisconsin's New Conceal Carry Weapons Law and EMS, November 2, 2011 - Run Time 12:45, Guest:  Sgt. Kevin Bygd, Dunn County Sheriff's Office

>> Your EMS Budget:  Validate, Present, Defend, July 28, 2011 - Run Time 21:00, Guest:  Aarron Reinert, Executive Director, Lakes Region EMS

>> Community Paramedics:  An Emerging EMS Delivery Model in the U.S., June 2, 2011 - Run Time 17:00, Guest:  Gary Wingrove, Government Relations & Strategic Affairs, Mayo Clinic Medical Transportation

>> Wisconsin Medicaid Broker Update, May 18, 2011 - Run Time 12:40, Guest:  Patrick Ryan, President, Professional Ambulance Association of Wisconsin

>> Wisconsin-1 Disaster Medical Assistance Team, May 12, 2011 - Run Time 12:00, Guest:  Jason Liu, MD, Acting Commander, Wisconsin-1 DMAT

>> Wisconsin Medicaid Patient Runs Go Thru Broker Staring July 1, April 8, 2011 - Run Time 8:00, Guest:  Patrick Ryan, President, Professional Ambulance Association of Wisconsin

>> 2010 EMS Executive of the Year, Presented by the National EMS Management Association, March 14, 2011 - Run Time 11:35, Guest:  Ernie Rodriguez, Director, Austin-Travis County (Texas) EMS

>> The Silent Killer:  Carbon Monoxide and Public Safety Workers, March 2, 2011 - Run Time 11:01, Guest:  Randolph Mantooth (aka Firefighter Paramedic John Gage from the 1970's TV Series "EMERGENCY!"), Actor, Writer, Producer, Speaker

EMS to the Point is an audio interview program dedicated to the most current and emerging EMS topics in Wisconsin. 

This brief interview program comes to the point talking with those at the top or with the answers. PAAW began producing the program in 2010.  Since its inception over 50 interviews have been completed totaling more than 30,000 downloads.

The most current interview is shown in the left column; however, make sure to look further down this page for the Webcast Library and a list of past interview topics and recordings. 

EMS to the Point is produced by the Professional Ambulance Association of Wisconsin as a community service to EMS professionals throughout Wisconsin for the purpose of sharing information.

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Each webcast averages over 500 downloads, and some interviews reach as many as 2,500 downloads.
Pick a topic from the highlighted titles in the Webcast Library located in the lower left column of this page.  Each interview is about 10 to 15 minutes in length.

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About Your Webcast Host

Joe Covelli

Joe is executive director at the Professional Ambulance Association of Wisconsin.  He joined PAAW in January 2010 as director of business and development.

His professional and volunteer ambulance and emergency medical service work began in 1988 at Fitch-Rona EMS in Fitchburg, Wisconsin.  He's held national, regional and state EMS leadership positions, to include:  director of sales and public relations at the Wisconsin EMS Association, EMS EXPO (now EMS World) and Firehouse EMS national conference show manager at Cygnus Business Media, and regional manager and director of strategic initiatives at Life Link III, an air medical and ground ambulance provider in Minneapolis. 

In addition, Joe was appointed by Governor Jim Doyle to the Wisconsin EMS Advisory Board and served a four year term from 2004 to 2008.  He's held committee positions with the National Association of EMTs (NAEMT) and Los Angeles County Fire Museum's Pioneers of Paramedicine Project.

Joe earned a master's degree in business administration from the University of Wisconsin – River Falls, and bachelor's degree in radio/TV broadcast management from the University of Wisconsin – Platteville. 

You may reach him directly at 414-236-4192 or by email.

Standby for Tones

>> Click to read Crystal Wallin's blog page.

Crystal Wallin

Wisconsin Critical Care Paramedic and Nationally Featured Writer

Recent posts by Crystal: Standby for Tones

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